It should be the same as creating/updating records of any DB. For example, from the iOS SDK’s example app readme:
/*
 *  structure of request is:
 *  {
 *      "records":[
 *          {
 *             "contactGroupId":id,
 *             "contactId":id"
 *          },
 *          {...}
 *      ]
 *  }
 */
There are examples of the raw calls in this forum thread.